Earlier we posted about Third Man Records, the Nashville record store dedicated to artists on Jack White’s eclectic boutique label. Then it was brought to our attention that Jack White’s titles of high profile performing artist, record label mogul and record shop owner must now also include “innovator”. Take a look at this trailer for the Third Man Records Rolling Record Store, which makes Turntabling green with envy:

And if that’s not enough, get a look at this other official Rolling Record Store clip from the road at SXSW 2011. We’re suitably impressed round here.