When Vinyl Road Rage 4 pulled into Nashville, it wasn’t just to gawk at a music scene overwhelmed by southern hospitality. It was also to get a nice, close look at Third Man Records, the ultra-boutiquey record store owned by Jack White and basically the storefront for his label of the same name.
An out-of-towner will have a bit of difficulty locating Third Man Records, and the shop is in a vaguely (to an outsider, anyway) sketchy part of town–as are most wonderful subculture destinations. But the trip is definitely worth sorting out the directions for, even if you’re not a massive White Stripes fan.
From the moment you roll up on Third Man Records at 623 7th Avenue South, Nashville, it’s obvious that this record shop is different. It’s a very small, cozy space indeed, and as you can tell just from the outside, oozing with style.
In fact, it’s got as much style as a Mario Bava film, with the same attention to detail in every corner from the listening station record player to the short little hallway off to the side of the counter, lit only in red, leading to a private doorway where one assumes Jack White’s musical Wonkaland begins.
Third Man Records only sells music and merch by its artists, so this is the very definition of a boutique record shop. Limited edition 45s, hard-to-find vinyl by the 5,6,7,8s and all the Third Man roster you could want are here (and online at the official Third Man Records site).
The shop is friendly, but feels slightly crowded with more than three people in it…but even if you have to wait a bit to get your hands on some ultra-limited or just plain lustworthy Third Man vinyl, it’s well worth it. I spent quite a lot of time (comparatively) in Third Man just soaking up the atmosphere…if more record stores fussed over their approach like this, vinyl collecting would probably double just out of sheer enjoyment alone.
It’s obvious that Third Man and Jack White love vinyl. The respect they have for the medium is all over the shop. For me personally, the prize find was the 5,6,7,8s album, but major fans of The White Stripes like my friend Lisa Sumner over at the Rare Vinyl and Just Cool Records blog should consider a pilgrimage here–there’s much to take home! Sure, you could likely get all the same titles online, but seeing Third Man in person is definitely one to add to your to-do list.
–Joe Wallace
P.S. I regularly update the collection of bad, misguided and insane album covers on Facebook. “Like” the WTF Records page and see the latest awfulness.