Some regular Turntabling readers know that Turntabling isn’t just a blog, it’s also a micro-label featuring projects including Paisley Babylon, Thelema USA, Electronic Penis Choppers and other unusual electronic music delights.

I’ve long been fascinated by the decline of the music industry, the rise of the independent artist, and the whole indie music scene in genearal. From fascinating indie labels like Beta-Lactam Ring Records to the insanely prolific Legendary Pink Dots, there is plenty of life in indie music even as the majors crumble into nothing.

But I personally haven’t seen any site that has really taken full advantage of some of the tools and tricks other online retailers use to sell Widget X or Service Y. I have a theory that with the right kind of presentation, even a teeny tiny more or less unknown micro-label like Turntabling could get some new fans by presenting music in interesting, left-of center (but fan-friendly) ways.

So Turntabling begins an experiement with the micro-label stuff.

We’ll be posting a variety of individual tracks, singles, EP packages and full albums available for purchase and digital download. No postage to worry about (yet–we plan on offering some flexi discs and other novelties at some point) just pure digital downloads. At a buck per song, what’s the risk?

The toughest part about any experiment like this is cross-referencing unfamiliar music with better known artists to give people an idea of what to expect. Some Paisley Babylon tracks sound like the two-headed mutant offspring of Nurse With Wound and Brian Eno. Electronic Penis Choppers can be Aphex Twin-esque, but veer off into Coil territory with regularity. Thelema USA has an sinister ambient vibe but also winds up in Coil’s musical zip code…

But suffice it to say that this experiment will be quite interesting from both a musician point of view and a music sales point of view. It’s tough to make any kind of living at all from music, art, any creative pursuit. I’m hoping that this experiment gives Turntabling Records projects some added exposure to people who would enjoy these sounds and become part of the audio cult that is Turntabling Records.

Off we go!

–Joe Wallace